Put the Power of Act-On in Your CRM

More Sales, Less Sweat

Act-On pumps unparalleled lead intelligence into your CRM, so your sales team can identify the hottest prospects and reach out at precisely the right time. Wave goodbye to cold calling, and say hello to new deals. Act-On syncs seamlessly with all major CRMs, so you can manage leads and report on returned revenue without breaking a sweat.

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Explore our CRM integration tools


Lead activity history

Ditch the cold calls. Act-On brings the engagement history of
every prospect right to your sales team’s screens. Before a rep ever
picks up the phone, they can can see what Web pages the prospect has
visited, emails they’ve clicked on, media they’ve downloaded, and so
much more. Sales reps can pinpoint each prospect’s interests so that
they can have productive, accelerated sales conversations.

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Real-time alerts

Website Visitor Alerts notify sales reps when a prospect is on
your website, or even a key page of your website. Sales reps can reach
out when the prospect is actively engaged with your brand and
is likely ready for a conversation.


Hot prospects lists

Act-On’s seamless integration with Salesforce makes it easy for
salespeople to see their hottest prospects in a curated list. Act-On
surfaces leads that are most active to help sales reps prioritize leads
and focus their efforts on those that are ready to buy.

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Lead management

When your CRM and marketing automation platforms are integrated,
you can coordinate your sales and marketing efforts throughout the
entire customer lifecycle. Two-way communication between Act-On and your
CRM means that marketing can easily pass qualified leads to sales, and
sales can send leads back to marketing that aren’t quite ready to make a
purchase. Act-On automatically updates fields, creates tasks, and
assigns owners directly in your CRM.


Lead scoring

Lead scoring gives you an objective system for ranking your leads.
With Act-On, you can automatically gives points to leads based on
behaviors and profile attributes. This allows marketing and sales to
sort and prioritize leads, and ensures that only the best leads are
passed to your CRM. Marketing can continue to nurture lower-scored leads
before passing them to sales.

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Sales email templates

Make it easy for sales to stay in touch. Sales reps can quickly
send personalized Act-On emails (one or many) and see exactly who opens
and clicks on those emails. To make it even easier, you can load
pre-approved email templates so that sales reps can send branded email
messages with a couple of quick clicks.


ROI reporting

Act-On’s Marketing Funnel Reports let you see your conversion
funnel in a single reporting view. Real-time data snapshots continuously
capture the progress of your entire opportunity pool at each stage,
allowing you to visualize your revenue funnel at-a-glance and over time,
including potential revenue, achieved revenue, and process bottlenecks.

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Go ahead, get started…

Marketing Automation & Email Marketing Software You’ll Love

Act-On’s fresh approach
to marketing automation and email marketing gives you full functionality
without the complexity other systems impose on you. Our streamlined
user interface puts first-rate marketing tools at your fingertips,
making campaigns and programs easier and faster. Integrate your CRM,
webinar management and other tools too, most with one click.

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