Measure What Matters
Measuring and analyzing the performance of your campaigns and initiatives is fundamental to good marketing; it lets you calibrate how you’re doing, learn what works and what doesn’t, and optimize future efforts for maximum impact. With Act-On, you won’t need a degree in finance or statistics to quickly and easily connect the data dots, make informed strategic decisions, and calculate ROI. Act-On’s integrated analytics suite measures what matters. Simply, accurately, and from a single platform.
Tired of doing Excel acrobatics to create actionable reports? Act-On’s Marketing Funnel Reports let
you see your conversion flows in a single reporting view, so you have
complete visibility into your lead-to-revenue process. Real-time data
snapshots continuously capture the progress of your entire opportunity
pool at each stage, allowing you to visualize your funnel, including
potential revenue, achieved revenue, and process bottlenecks. This is a
report worthy of your next budget or board meeting.
Measure the performance of your email campaigns in real time. From one-off messages and trigger emails to targeted and automated drip campaigns, get big-picture and drill-down views of delivery, bounces, opens, clickthroughs, clickmaps, performance trends, and more.
Landing page reports
Discover which channels are the most effective in bringing visitors
to your web pages. Dive deep into specific pages and content, drill down
into your segments, and even launch additional messages to take
advantage of hot opportunities.
Determine which campaign performs best before you launch. Using A/B testing,
you can try out messages and creatives with targeted subsets of your
audience, and optimize your results from the start – before you
officially go live to your entire list. Compare email campaigns to
discern the winning subject line, offer, layout, and call to action.
Uncover the key elements that make your landing pages and forms convert.
Forms and media reports
Your website forms can tell you a lot about your audience, and are
crucial for converting anonymous website visitors into real, tangible
leads. Demo requests, videos, eBooks downloads, and webinar
registrations are strong indicators of interest that often move a lead
from “warm prospect” to “hot opportunity.” See how these key engagement
points are performing and gain insight into what motivates your audience
segments … and what doesn’t.
Stuck looking at impressions, clicks, and submits in your AdWords
account? Act-On takes it one step further and tracks campaign
performance all the way to converted revenue so that you can see direct
ROI. Our Google AdWords integration
provides you with a holistic view of your paid search programs. See
your data grouped by ads or keywords, drill into unique ad and keyword
performance, and optimize your spend based on how your customers find
Website visitor tracking
At any given moment, only 3% of your website visitors identify
themselves, meaning a full 97% of your visitors are anonymous. Act-On’s Website Visitor Tracking
makes these visitors much less anonymous by using a reverse IP lookup
to reveal their company name and location. You’ll also see the pages
they visit and the content they pay attention to, revealing their unique
interests, needs, and pain points. For known visitors, all website
engagement is tracked and logged against the visitors contact profile so
that your sales and marketing teams can follow up with relevant, timely
Full engagement history for every contact
The more your visitors and buyers interact with your website,
content, campaigns, and sales team, the richer their unique profiles
become. Act-On keeps track of your contacts’ history – their
interactions with you, and your interactions with them. Review in a
scrollable timeline or hone in on specific types of activities. This
empowers you with a wealth of information that helps you tailor sales
conversations and marketing campaigns to the prospect’s unique needs and
Act-On’s website visitor reports give you quick and easy access to the traffic trends that matter most:
- Get a breakdown of known vs. anonymous visitors
- See bounce rates and conversion rates
- Pinpoint top companies visiting your site
- See which websites and social networks are referring traffic to you
- Understand peak days and times for website visits
- See a breakdown of traffic by geography
Benchmark the competition
Act-On Insight lets you benchmark your online presence against your competitors, including web traffic, blog presence, keywords, and social follower counts. Get a real-time, side-by-side, multi-source view of your online presence – and your competitor’s. Fast and easy to set up, and intuitive
to use, Act-On Insight allows you to measure your organization’s online and social footprint, and translate real-time information into actionable insights that can help you edge out the competition.
Revenue impact reports
Accurately measure multiple dimensions of marketing effectiveness
across the entire revenue cycle, so you can manage the lead lifecycle
and stay on track with strategic goals. Revenue impact reports include:
- New leads generated by source; e.g., webinars, downloads, email, and tradeshows.
- New opportunities created by source; e.g., sales calls, demos, and referrals.
- Opportunities won by quantity, campaign type, revenue, and more.
- Trends over time; e.g., opportunities created and won, and revenue booked.
Dynamic reports can be created and customized on the fly, viewed in
real time or across time, and drilled into for deeper understanding of
Revenue attribution reports
See which assets and marketing touch points have the greatest
influence on closed/won opportunities and revenue. Act-On Revenue
Attribution Reports correlate your marketing-engagement data in Act-On
with closed/won deals in your CRM tool, allowing you to answer
- Which assets and campaigns influenced the most sales?
- Which deals have been influenced by marketing campaigns?
- How many touch points – and what types – are needed to convert a lead or close a sale?
First-touch and multi-touch
First-touch and multi-touch reports let you decide how to attribute
revenue to your marketing touch points. For example, short sales cycles
with minimal lead-to-revenue touch points are likely best served with
first-touch attribution reports. For longer sales cycles with multiple
touch points (e.g., email, webinars, landing pages, lead nurturing
tracks, etc.), multi-touch attribution is more appropriate because it
distributes credit for all touch points along the path to conversion.
Act-On syncs seamlessly with all major CRMs, so you can manage leads
and report on returned revenue without breaking a sweat. When your CRM
and marketing automation platforms are integrated, you can coordinate
your sales and marketing efforts throughout the entire customer
lifecycle, and create consistent views and reports across environments.
Act-On pumps unparalleled lead intelligence into your CRM, so your sales
team can identify the hottest prospects and reach out at precisely the
Go ahead, get started…
Marketing Automation & Email Marketing Software You’ll Love
Act-On’s fresh approach
to marketing automation and email marketing gives you full functionality
without the complexity other systems impose on you. Our streamlined
user interface puts first-rate marketing tools at your fingertips,
making campaigns and programs easier and faster. Integrate your CRM,
webinar management and other tools too, most with one click.