THE ACT-ON PLATFORM
Modern marketing is now digital marketing, with our new solution marketing efforts can be seen, known, measured, and optimized .
As the marketing environment has become more fragmented and complicated, marketing automation has emerged as a class of technology to manage the complexity. A good marketing automation platform also helps marketing and sales become more effective. Key benefits can include increasing efficiency, intelligence, and reach; aligning marketing and sales; and enabling targeted real-time action.