Indonesia’s retail landscape is experiencing significant transformations, driven by a robust economy and a rapidly expanding e-commerce sector. The nation’s economy grew by 5.0% in the third quarter of 2024, propelled by steady consumer demand. Concurrently, the e-commerce market is projected to grow by 15.5%, reaching IDR661.9 trillion (approximately $43.4 billion), as consumers increasingly shift toward online shopping.

Traditional financial planning methods are being tested by these changes, making it increasingly difficult to maintain accurate forecasting and inventory management, leading to challenges in forecasting and inventory management.