MARKETING PLANNING SOFTWARE

Turn Every Marketing Opportunity Into a Win

Transform your marketing planning into a key strategic asset. Optimise, invest, and evaluate your marketing expenditures in innovative ways that were once out of reach, allowing you to adapt swiftly and stay ahead of the competition.

Marketing Planning That Delivers

Create self-service reports and dashboards

Experience the power of self-service reports and dynamic dashboards that empower you to track lead goals, evaluate campaign effectiveness, and manage marketing costs in real time, allowing you to make timely adjustments and maximise your success.

Integrate planning and budgeting.

Leverage a cohesive platform instead of a collection of fragmented spreadsheets to create budgets that truly empower your marketing team and seamlessly align with sales and corporate strategies.

Create strategies that empower your teams

Harmonising your marketing strategies with sales and finance opens the door to a comprehensive company-wide plan that addresses all organisational needs effectively.

Optimise Every Marketing Move with Strategic Planning

Model campaigns

Unlock limitless scenario models to analyse the effects of every campaign, fine-tuning elements like time, duration, budget, and channel.

Track ongoing spend

Spotting disparities between your planned and actual spending allows you to address missed targets promptly, transforming potential oversights into valuable opportunities.

Optimise marketing mix

Develop a range of strategic scenarios to determine the most impactful marketing campaigns to implement, alongside the ideal allocation of resources for marketing initiatives.

Expand markets

Examine how expanding into new markets influences expenses, resource allocation, and the generation of potential leads, along with the timeframe required to successfully establish in these new areas.

Meet the Companies that Trust Us

Over a decade of decoding complex finance challenges faced by industry-leading companies.

Curated Insights Just For You.

News and Event

The Present & Future of FP&A: Automation, AI, and the Trends of 2025

The Present & Future of FP&A: Automation, AI, and the Trends of 2025 16 January

Shearwater Asia November 26, 2024

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Merencanakan Pertumbuhan yang Berani

Kendaraan listrik, semikonduktor, aerospace, perusahaan teknologi—pada sektor-sektor terkompetitif, berbisnis saat ini berarti beroperasi dalam keadaan

Shearwater Asia Oktober 11, 2024

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Can AI-Embedded Software Deliver Your Business Goals?

Living in the modern era means witnessing a surge of new businesses, from successful startups

Shearwater Asia Desember 30, 2024

Achieve advanced FP&A with intelligent and active planning.

5 reasons FP&A and finance teams should abandon legacy ERP systems

How Workday Adaptive Planning empowers the FP&A team with powerful analytics and interactive dashboards.

Contact Us for Free Consultation

Ready to plan, execute, and analyse with confidence? Contact us for free consultation to find out how Workday Adaptive Planning helps you:

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